My Blog

Cold outbound reply rates are below 1%. Nearbound — selling through warm partner ecosystem paths — is the B2B growth motion replacing it. Here's the complete playbook.24 min read

Single-product companies hit growth ceilings. Here's when to launch product #2, the three multi-product models, and lessons from HubSpot, Rippling, and Toast.24 min read

LinkedIn is the #1 organic B2B growth channel — and most founders are doing it wrong. The complete playbook for turning your LinkedIn presence into a predictable pipeline machine.26 min read

The complete playbook for taking your B2B SaaS product international — market selection, localization, pricing, compliance, and go-to-market strategies for global expansion.26 min read

Expansion revenue costs 1/5th of new customer acquisition. The complete playbook for building a B2B expansion engine — upsells, cross-sells, and usage expansion that drives NRR above 130%.24 min read

70% of the B2B buying journey is invisible to analytics. Here's how to measure the dark funnel — podcasts, communities, DMs, word-of-mouth — and prove ROI on channels you can't click-track.24 min read

Customer-led growth (CLG) turns your best users into your best acquisition channel. The complete playbook for building review engines, advocacy programs, and customer-sourced pipeline.24 min read

Cold email isn't dead — but the old playbook is. New anti-spam regulations, AI personalization tools, and deliverability changes have rewritten the rules. Here's what works now.24 min read

The bottom-up revolution changed B2B forever. Here's how Slack, Notion, Figma, and Linear built products where individual contributors become enterprise champions — and how to do it yourself.26 min read

Most B2B referral programs fail because they copy B2C tactics. This playbook shows how to design referral loops that work for enterprise products — with real examples from Dropbox, HubSpot, and Notion.26 min read

AI solved content creation. Distribution is the new bottleneck. The 80/20 framework for B2B content distribution — spend 20% creating, 80% distributing — with the 7 channels that actually drive pipeline.24 min read

Stripe and Twilio built trillion-dollar distribution through developer ecosystems. Here's the API-first growth playbook — from DX design to integration marketplaces to MCP.24 min read

The complete guide to AI-powered outbound sales — how startups are using autonomous AI agents to replace SDR teams, cut costs 80%, and generate more pipeline than human reps.26 min read

Traditional ABM was too expensive for startups. AI changes that. Here's how to run account-based growth campaigns with AI-powered personalization on a startup budget.24 min read

Learn how vibe coding with AI tools like Claude Code, Cursor, and v0 lets solo founders build and ship products 10x faster — the complete playbook for AI-augmented development.25 min read